Update to Senior Leadership

We’re really excited to announce that over the last few months, Moroch has brought on board two new rock star senior leaders! These new hires make great additions to our leadership team, bringing knowledge and experience that will provide greater opportunities for both our clients and our agency. Congratulations!

Sam Chadha Sam Chadha

Chief Integration Officer

Sam is based in Dallas and is responsible for leading the vision, transformation and integration of Moroch talent, capabilities and organizational infrastructure. This will ensure Moroch creates demonstrable value and results for our clients and the agency via end-to-end integrated marketing services, IP and products. Prior to Moroch, Chadha was EVP, Managing Director of Business Strategy and Development at Starcom MediaVest Group in Chicago. He’s known for his innovative approach to marketing and has led many breakthrough campaigns in his career. In 2007, he was named to Ad Age’s “40 Under 40.” Chadha brings more than 20 years’ marketing leadership experience – as a client and agency side working with global organizations and brands like Jose Cuervo Tequila International, Unilever North America (Axe, Degree, Dove and Suave,) YUM! – KFC, and AMC Network.

Glenn Geller Glenn Geller

Managing Partner of Brand Planning Strategy

Glenn joins Moroch to lead Brand Planning, bringing with him a proven track record of understanding consumer dynamics and helping build long-lasting, endearing brands. He adds over 30 years of industry experience to Moroch, most notably as the EVP Director of Planning and Research at Bozell/Temerlin McClain for almost two decades. Additionally, Geller held positions as the Brand Planning Director at The Richards Group and most recently was the Director of Solutions Planning at Lowe Campbell Ewald. Previous clients include American Airlines, Bank of America, JC Penney, Subaru of America and the USAA.

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Ad of the Week: High School Football

Today, we’re thinking about one of the most American things there is… high school football. In Texas, nothing is bigger than high school sports, so to make a significant brand impact for the McDonald’s Houston consumer, we connected it to football.  So check out our “Ad of the Week” that will run in this coming season’s football programs.

HS Football_Ad of the Week
High School Football
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Morochians of the Month: June

Congratulations to this month’s group of outstanding Morochians! The Morochians of the Month awards program rewards employees who exceed expectations and shine for all of their contributions and efforts each month.

Clayton Browning

Broadcast Coordinator, Dallas

Clayton has the very stressful job of managing everything talent related for the hundreds of spots we produce each month, but has managed to wrap his head around it, and be a trusted consultant and advisor. He has flourished with added responsibility and has quickly become an expert and go-to at all things related to SAG talent. He is a very fast learner, very eager to assist our internal clients, and if he doesn’t know something, he will find the information promptly – and be able to explain it so we all can understand. We are very, very proud of him.

Benjamin Castano

Digital Media Coordinator, Dallas

Ben seamlessly transitioned over from the media team, jumped in to a window that encompasses over 1,000 individual campaigns, and managed to successfully implement them on time and in a way that had not been possible until now. Considering there was a significant level of challenge and accountability on the line, he managed the transition with a fantastic attitude. We’re going to reap the benefits of the new integration process that he is leading and we’re excited about his role on the digital media team.

Hilary Plendl

Account Executive, Sacramento

Hilary has been with Moroch for three years and during that time has continued to show that she embodies the Moroch spirit of Take Ownership.Hilary challenges herself and our team to be better, push the envelope and do the right thing for our clients’ business each and every day. She continues to raise the bar higher and elevates our team. Hilary is a true Moroch-star and we are thankful to have her on our team. She puts the “rock” in Moroch! Keep on shining Hilary!

Amanda Piechowski

Communications Coordinator, Sacramento

Amanda has been in public relations at Moroch for just over a year and has been making a huge difference with our clients. The pressure has been on the Sacramento office to deliver results, and Amanda has done just that. Amanda wrote the local press release for one of our clients that resulted in a multitude of national coverage, implemented and flawlessly executed a social media strategy, and organized a launch party at one of our client’s restaurants that the owner/operators could not stop talking about.  Big round of applause for Amanda on delivering amazing results for our clients.

C. Browning_B. Castano_H. Plendl_A. Piechowski
June Morochians of the Month
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Wish Night 2014

This past Saturday, the Dallas Hilton Anatole hosted the 18th annual Make-A-Wish Wish Night, one of the organization’s most significant fundraisers in Texas.

Over the past 10 years, Moroch has been a proud partner of Make-A-Wish North Texas, and even developed the theme behind this year’s Wish Night event- “Wishes Take Flight.” For the event, Moroch developed graphic elements, designed and printed the event signage, created the website, organized the Wish Kid photo shoot, monitored and edited the Wish Kid video, set up and tore down the event and assisted with partner vendor relations.

Much to an employee’s surprise, Moroch ended up being involved in another aspect of the event. Ashley Schwind, an Account Supervisor at Moroch, bought a raffle ticket for her dad for a possible father’s day gift and ended up winning a 2014 Mercedes Benz CLA. So if she already isn’t the favorite child, she probably is now!

Congrats to Ashley’s dad and thanks to everyone who made Wish Night so remarkably special.

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Morochians of the Month: May 2014

Patty Parenti

Account Executive, Houston

Patty is a get-it-done worker. She has amazing, superwoman-like focus to flawlessly plan events with moving pieces, parts and functions that need to be executed in a short time frame. When it comes to billing, clients love working with Patty because they never have to worry if the invoices and budget are correct and have been properly reviewed just because her name is on it. Patty is a constant reminder of what professionalism, team effort and friendship is all about.

Meredith Reilly

Account Executive, Sacramento

Meredith demonstrates what it takes to be a true Morochian in her dedication to our team and our clients. She also goes above and beyond on a daily basis to make sure all our clients are taken care of, all action items are covered off and the team is in a good place. Meredith has learned and grown very quickly since the first day she arrived and we cannot imagine our team without her.

Ted Campbell

Art Director, Dallas

Ted has won over and exceeded expectations of some of our toughest clients, receiving feedback that deserves to be celebrated. Ted is consistently turning out great work and is teaching our younger Art Directors how to do the same. He’s a great example of how we can all strive to be significant. We’re all proud to have him on our team.

Leslie Patrick

Digital Producer, Dallas

When Leslie started in the summer of 2013, she hit the ground running.  She brought with her plenty of experience in digital production that shortened her ramp-up time and allowed her to start producing a multitude of digital projects almost immediately.  Since then, Leslie has touched every client on our agency’s roster that we do digital work for.  Leslie consistently and proactively goes above and beyond on all of her projects.

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Matt Powell: Broadcast Agency Planner of the Year

Last week, Morochian Matt Powell was awarded Broadcast Agency Planner of the Year at the DFW Alliance for Women in Media Awards of Excellence. This was Matt’s first nomination and win at the awards besting some of the industry’s most recognized agencies such as Camelot Strategic Marketing & Media, Asher Media and The Richards Group.

Not only was this an exciting night for Matt, but also for Moroch, having the most nominations of any agency with eight total. Additional Moroch nominees included Suzy Shoup, Julie Gremminger, Celia Zambrano, Steve Esteve, Ann Marie Bevan, Shawn Gurn and Tom Moroch. When Matt was asked how he felt afterwards: “For me, I think the proudest part of that night is that we had more nominations than any other agency and I was surrounded by my Moroch family…  That was the coolest part.“

Judging for the Awards of Excellence is a multi-part process beginning with nomination ballots being emailed to the DFW AWM database. The top five individuals to receive the nomination fill out a questionnaire about their accomplishments and contributions to the DFW media community, then are voted on by a panel of judges outside of the DFW area.  Lastly, the AWM members vote on the ballot.

We are extremely proud of Matt and all of our Moroch nominees for their accomplishments.

Matt Powell: Broadcast Agency Planner of the Year
Matt Powell Accepting the Award
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Moroch Wins Gold at 2014 OBIE Awards

We are excited to announce that Moroch won a Gold OBIE for Best Billboard in the Food & Beverage category at the 72nd OBIE Awards last week, besting 12 of the industry’s top agencies. The OBIE Awards, hosted by the Outdoor Advertising Association of America, honors creative excellence for Out-Of-Home (OOH) campaigns world-wide, and are one of the most prestigious awards in the industry.

Morochians John Shannon and Dustin Taylor received this award for their work on McDonald’s Happy Meal campaign, a hyper-local initiative. Moroch was one of two agencies to receive Gold at the 2014 OBIE Awards for Best Billboard in the Food & Beverage category.  Juniper Park was awarded Gold for their work on Pepsico, while GdB, Tracey Locke and Lowe Campell Ewald each received Silver, respectively.  Additional nominees in the category included Crispin Porter + Bogusky, The Richards Group and Butler Shine, Stern & Partners. Out of all the billboards in the world last year, only fifteen received a Gold OBIE.

We’ve got a smile on our face and hope you do do after you check out our Happy Meal campaign.

Dustin Taylor and John Shannon at OBIE
Dustin Taylor and John Shannon Receiving the Award
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